Admissions Lab provides web-based recruitment and admission management services within higher education. It utilizes the latest CRM technology, market data, and many experienced educators and other resources to help institutions ‘make your class’. Admissions Lab aims to help schools better understand today’ students and their needs. Its enrollment manager, a CRM software and service for college admissions, builds custom reports, processes inquiry responses, maps students and important files, schedules travel, posts messages to social media, and assists with event and mail publication and distribution. AL hopes to streamline school enrollment pipelines and help them communicate more effectively while gaining insight on students and the department.