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Formative Learning aims to provide data-driven teacher performance analytics and targeted training in areas “needing improvement.” It allows users to manage and track e-portfolios of customizable observations, meetings and evaluations to demonstrate evidence of effectiveness. User can also coordinate ongoing implementation and training follow-through with active content (incl. video) management, and connect with an individually-targeted marketplace of professional development providers. To make money, the company takes the data they’ve collected on teachers and creates a targeted marketplace of books, training, and other premium content. I

Formative Learning is a new startup of the ImagineK12 incubator.

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