Zinch has a simple goal: to level the college admissions playing field and provide a means by which individuality and greatness can be extracted from everyone during the admissions process. Zinch aims to give every student an equal opportunity to say, “This is me. Love me, hate me, recruit me, or trash me. This is who I am.”
Students place their profiles on Zinch (with an emphasis on the non-transcript stuff that schools try so hard to uncover for best matching), and the colleges search for them, rather than vice-versa.